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21 Apr 2023
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Jack Benjamin
The move comes within weeks of the AOP published an open letter decrying "unscrupulous" tech vendors of stealing publishers' IP through illegal data scraping practices.
21 Apr 2023
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Ahmed Elkady
Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.
20 Apr 2023
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Ella Sagar
In brief: WPP has acquired global sonic branding agency amp.
20 Apr 2023
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Jonny Grum
It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker's co-founder.
20 Apr 2023
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Maren Seitz
For strategies to be effective in uncertain times they should be evaluated every 2-3 months and shouldn’t stretch further ahead than 12-months, writes Analytic Partners' senior director.
20 Apr 2023
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Jack Benjamin
Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.
19 Apr 2023
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Omar Oakes
A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services.
19 Apr 2023
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Omar Oakes
The Media Plan: P&O Ferries is placing out-of-home posters at "pain points" for fed up aeroplane and train travellers to entice them overseas by ferries instead.
19 Apr 2023
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Omar Oakes
Public-service broadcasters should no longer be subject to stricter advertising rules than other TV channels, Ofcom has concluded, as it begins a consultation into letting them increase advertising output to better compete with global streaming platforms.
19 Apr 2023
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The Media Leader Staff
In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.
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