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Results categorised as News
20 Jul 2023
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Jack Benjamin
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
20 Jul 2023
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Jack Benjamin
Analysis: Underlying the anxiety that the rising popularity of TikTok for news could further erode trust is the fact that TikTok is owned by Chinese company ByteDance.
20 Jul 2023
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Ella Sagar
Analysis: Strongly growing revenue figures suggests a narrowing of the gap between what advertisers intend and what they do when it comes to reaching underrepresented consumers through media.
20 Jul 2023
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Jack Benjamin
The JTI audit will be used to assess the professionalism of news publishers in the UK and around the world.
20 Jul 2023
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Jack Benjamin
Mike Follett, managing director at Lumen Research, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation.
20 Jul 2023
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Jack Benjamin
Rock bands consisting of media industry professionals are being asked to take part in a new charitable event this September called Media Rocks.
20 Jul 2023
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Ella Sagar
A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.
19 Jul 2023
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Omar Oakes
The streaming giant's ads plan membership has doubled, it said, albeit from an admittedly small base.
19 Jul 2023
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Ella Sagar
Analysis: Now discounters are joining the retail media party.
19 Jul 2023
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Omar Oakes
In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are "not walking away from their commitments".
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