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Results categorised as News
16 Aug 2023
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Ella Sagar
ITV's deputy managing director for commercial sales shares what he wanted to be as a child and his most challenging recent brief.
15 Aug 2023
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Ella Sagar
ITV's airtime for equity fund, ITV AdVentures Invest, has agreed to provide up to £5m in ad inventory across ITV's channels in return for a minority equity stake in the pain relief brand.
15 Aug 2023
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Jack Benjamin
Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.
15 Aug 2023
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Ella Sagar
Wavemaker UK has promoted Sian Runnacles from client managing director to chief growth officer.
15 Aug 2023
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Jack Benjamin
A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.
14 Aug 2023
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The Media Leader Staff
Jack Benjamin, Omar Oakes and Ella Sagar are back on the podcast this week to analyse some of the industry’s biggest stories.
13 Aug 2023
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Omar Oakes
The Daily Mail and General Trust has confirmed its interest with Lloyds Banking Group for a potential bid for The Telegraph.
11 Aug 2023
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Ella Sagar
Consumer electronics giant Samsung has agreed a year-long radio partnership with Bauer's Magic Radio Breakfast Show.
11 Aug 2023
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Omar Oakes
Exclusive: Some of Google’s most senior UK commercial bosses are set to exit their roles as the country’s regional boss Debbie Weinstein executes a restructure.
10 Aug 2023
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Jack Benjamin
Analysis: The new show is part of a broader strategy signalled by the Mail to focus more on podcasting and short-form video content.
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