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Results categorised as News
31 May 2023
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Ahmed Elkady
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
30 May 2023
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Omar Oakes
In brief: Netflix, Amazon Prime Video and Disney+ have seen small quarterly drops in the number of UK homes with access to their services, latest data from Barb Audiences has revealed.
30 May 2023
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Ahmed Elkady
Major advertisers are having to chase "thinner and thinner margins" as content production becomes "solved" due to rapid advances in AI tech and insights, a leading data analyst for Heinz has claimed.
30 May 2023
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Jack Benjamin
Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.
30 May 2023
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Jack Benjamin
Green brings 30 years of experience in the advertising and cultural sector to the role, where he will lead the IPA's Effectiveness Pillar.
26 May 2023
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Omar Oakes
In brief: Channel 4 and Lloyds Bank have have pledged to award free TV airtime to businesses owned by Black people.
26 May 2023
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Ella Sagar
Nationwide's head of media will be leaving the company after more than 15 years.
25 May 2023
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Omar Oakes
ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV's contribution to a brand's sales.
25 May 2023
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Ella Sagar
In brief: Katrin Robertson, leader of the World Out of Home Organisation's Sustainability Taskforce and CEO of BlowUp Media, will sit on a panel to dive into the subject along with five other experts.
25 May 2023
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Jack Benjamin
In brief: Liz Wynn will lead The Guardian's global digital reader revenue strategy and report directly to CEO Anna Bateson.
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