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Results categorised as News
24 Aug 2023
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Jack Benjamin
Twitch and football content and media company Footballco are teaming up for a co-sell collaboration with the goal of more directly and "authentically" reaching Gen Z audiences on the livestreaming platform.
24 Aug 2023
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Jack Benjamin
GroupM will leverage SeenThis' proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.
24 Aug 2023
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Jack Benjamin
Denise Turner joins Jack Benjamin and Ella Sagar to discuss developments in ad measurement, the viral success of fake OOH ads, and whether we've yet reached a 'new normal' when it comes OOH viewership.
23 Aug 2023
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Ella Sagar
Ocean Outdoor has become the exclusive media partner for Allied London's Spinningfield business and residential quarter and St John's city centre neighbourhood in Manchester.
23 Aug 2023
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Ella Sagar
Digital marketing analytics company Ask Bosco will host its annual industry charity cycle ride in the Chiltern Hills on 22 September.
23 Aug 2023
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Ella Sagar & Jack Benjamin
Global and Transport for London have denied that an ad circulated online and previously reported in The Media Leader, and other publications, is on either of their systems.
23 Aug 2023
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Ella Sagar
UKTV has launched its first free ad-supported streaming TV (FAST) channels on Samsung TV Plus and Pluto TV.
23 Aug 2023
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Ella Sagar
AEG Europe's VP of partnership activation shares what shows she watches to unwind and what one thing she would change about the industry.
22 Aug 2023
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Omar Oakes
Analysis: Expect a lot more games based on Netflix originals and licensed content to find their way into Netflix's gaming app.
22 Aug 2023
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Jack Benjamin
Schvartz will be responsible for leading Pinterest's sales strategy and execution in its EMEA growth markets.
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