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Results categorised as News
06 Sep 2023
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Jack Benjamin
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
05 Sep 2023
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Ella Sagar
Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.
05 Sep 2023
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The Media Leader Staff
The Adwanted Media Research Awards 2024, previously known as the Mediatel Media Research Awards, are officially open for entries this week.
04 Sep 2023
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The Media Leader Staff
Jack Benjamin and Ella Sagar record this episode on the first day back at school, or work, for many after a summer break, with their analysis on the industry’s biggest stories.
04 Sep 2023
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Ella Sagar
Radiocentre, the industry body for commercial radio, has created a free online tool for insight-based planning connected to consumer need-states.
01 Sep 2023
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Jack Benjamin
Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.
01 Sep 2023
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Jack Benjamin
Analysis: Nadhim Zahawi's reported bid would add to the growing group of Tory MPs moving into leadership positions in the media during their public service.
01 Sep 2023
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Ella Sagar
Gymbox's brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.
31 Aug 2023
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Ella Sagar
Retail media was forecast to boom this year. So how's it going?
31 Aug 2023
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Jack Benjamin
The Media Leader Podcast: Lucy Rissik and Nina Mackie discuss what advertisers need to know about gamers, and why there are opportunities aplenty to reach new audiences—so long as you're careful with your creative.
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