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Results categorised as News
15 Jun 2023
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Ahmed Elkady
Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
15 Jun 2023
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Jack Benjamin
The acquisition comes soon after The Brandtech Group bought digital media and marketing company Jellyfish.
15 Jun 2023
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Jack Benjamin
The new policy will come into effect immediately and apply to all print and online ads.
15 Jun 2023
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Omar Oakes
Actor Idris Elba and Miroma Group founder Marc Boyan have launched a global marketing and content business, nearly a year after the pair hatched a shock plan to buy Channel 4.
15 Jun 2023
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Ahmed Elkady
As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
14 Jun 2023
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Ahmed Elkady
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.
14 Jun 2023
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Jack Benjamin
Laurence Green joins Omar Oakes and Jack Benjamin to discuss the point of Cannes Lions, the importance of creative in driving effectiveness, and some concerning consumer trust numbers for news.
14 Jun 2023
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Omar Oakes
The Channel 4 brand is a "companion" to guide viewers through a world of limitless video content.
14 Jun 2023
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Ella Sagar
The Telegraph's chief commercial officer shares how she started her career in media and what she is most proud of from the last year.
14 Jun 2023
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Omar Oakes
Ofcom's proposals to increase the amount of ads that ITV and Channel 4 can broadcast will cost £180m a year in ad revenue for non-public service broadcasters and hit niche channels hardest, according to research by multi-channel broadcasters.
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