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Results categorised as News
10 Sep 2025
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Jack Benjamin
WPP Media has reorganised its leadership team to better align with CEO Brian Lesser's vision to streamline operations. Who's doing what?
10 Sep 2025
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The Media Leader Staff
A free webinar, in partnership with Salesforce, will help businesses prepare for an AI future.
10 Sep 2025
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Jack Benjamin
Watts succeeds Ewan Douglas, who exited in the summer amid a restructure. He will be tasked with driving investment among SMEs and the indie agencies that serve them.
10 Sep 2025
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Jack Benjamin
New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.
09 Sep 2025
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Ellie Hammonds
The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.
09 Sep 2025
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The Media Leader Staff
New deadline is 3 October.
09 Sep 2025
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Jack Benjamin
While 19 have been awarded for the first time, 12 have earned it each of the three times it has been awarded.
09 Sep 2025
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Maria Iu
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
08 Sep 2025
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Jack Benjamin
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they're now launching.
08 Sep 2025
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Jack Benjamin
The IPA's research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.
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