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Results categorised as News
25 Sep 2023
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Jack Benjamin
Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker's findings.
25 Sep 2023
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Ella Sagar
Living circumstances might be "more likely" to indicate purchase preferences than age demographics, new research has found.
21 Sep 2023
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Ella Sagar
Media strategists need to plan for distraction and use visual and auditory attention together.
21 Sep 2023
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Jack Benjamin
Rupert Murdoch is stepping down as chairman of the boards of News Corp and Fox Corp, effective mid-November, ending an unprecedented seven-decade career as one of media's truly iconic global figures.
21 Sep 2023
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Jack Benjamin
Sir Martin Sorrell has implored advertisers and marketers to "pick your geographical battles" as they look toward future-proofing their strategies.
21 Sep 2023
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Steve Scaffardi
The Future 100 Club Class of 2023 has been revealed after a record number of entries and it paints a very bright future for talent in our industry.
21 Sep 2023
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The Media Leader Staff
Ozone CEO Damon Reeve joins host Jack Benjamin to discuss how publishers are navigating a pivot away from reliance on social media to build their brands and diversify their revenues.
20 Sep 2023
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Ella Sagar
The Guardian has launched its "biggest European campaign" to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
20 Sep 2023
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Ella Sagar
Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.
20 Sep 2023
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Ella Sagar
Apple has topped IPG's FutureBrand Index 2023 as the most "resilient" brand.
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