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Results categorised as News
05 Jul 2023
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Ella Sagar
For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.
05 Jul 2023
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Ella Sagar
Warner Bros Discovery's GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.
05 Jul 2023
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Omar Oakes
Exclusive: UK media veterans Marco Bertozzi and Rachel Forde have joined forces to launch TheZoo.london, a "collective" that aims to democratise the advertising and media consultancy business.
05 Jul 2023
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Ella Sagar
Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut's commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the 'lifestyle platform of choice for everyone'.
04 Jul 2023
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Jack Benjamin
Analysis: Instagram is debuting its Twitter competitor, known as Threads, this Thursday after several months of development. Its privacy practices appear more advertiser-friendly than user-friendly.
04 Jul 2023
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Jack Benjamin
Edmunds joins as media director of video and podcast following 20 years at The Guardian.
04 Jul 2023
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Ella Sagar
Ocean Outdoor's new "Headliner" digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
04 Jul 2023
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Ella Sagar
The UK's largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.
03 Jul 2023
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Ella Sagar
In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.
03 Jul 2023
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Ella Sagar
Advertisers still seem hesitant to get involved long-term in the Women's World Cup, which kicks off in just under three weeks' time, according to media experts and planners.
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