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Results categorised as News
24 Jul 2023
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The Media Leader Staff
Host Jack Benjamin is joined by editor Omar Oakes and reporter Ella Sagar to discuss the latest news around the media industry in a new podcast format.
24 Jul 2023
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Jack Benjamin
Analysis: For advertisers, any such rebrand matters little compared to what X does to address brand safety concerns.
24 Jul 2023
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John Moulding
The GroupM division's Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.
24 Jul 2023
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Steven Scaffardi
Today we are proud to launch The Top 50 Women Gamechangers in TV, to recognise the brilliant women who are changing, influencing, and driving disruption across the historically male-dominated TV ecosystem.
23 Jul 2023
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Omar Oakes
Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it's a pretty high bar to clear regularly.
21 Jul 2023
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Ella Sagar
Analysis: This is potentially a big win for commercial radio's incumbent players as the UK's laws around commercial radio aim to keep up as listening has rapidly migrated online in recent years.
20 Jul 2023
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Omar Oakes
Analysis: Viaplay is cutting a quarter of its workforce and pulling out of the US and UK markets after a sharp reversal of fortunes in its international business.
20 Jul 2023
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Jack Benjamin
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
20 Jul 2023
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Jack Benjamin
Analysis: Underlying the anxiety that the rising popularity of TikTok for news could further erode trust is the fact that TikTok is owned by Chinese company ByteDance.
20 Jul 2023
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Ella Sagar
Analysis: Strongly growing revenue figures suggests a narrowing of the gap between what advertisers intend and what they do when it comes to reaching underrepresented consumers through media.
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