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Results categorised as News
21 Aug 2023
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Jack Benjamin
"Problematic" proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.
17 Aug 2023
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Omar Oakes
More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.
17 Aug 2023
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Omar Oakes
Paramount+, the streaming service launched by Channel 5 owner Paramount in the UK last summer, has appeared on Barb's quarterly TV audience measurement survey for the first time.
17 Aug 2023
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Ella Sagar
Rajar, the radio audience measurement service, has appointed two people to take over from research director Paul Kennedy who is stepping back after 22 years.
17 Aug 2023
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Jack Benjamin
Outvertising's co-director of advocacy Cass Naylor joins The Media Leader Podcast to discuss how media properties, brands and advertisers must do more to support the queer community, especially in the months outside of Pride.
17 Aug 2023
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Ella Sagar
In its third year, Sky Zero Footprint has announced Grub Club, Milliways, Ocean Bottle, OceanSaver and UpCircle have won initial advertising funds to help create TV campaigns to drive sustainable behaviour.
16 Aug 2023
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Ella Sagar
Bauer Media Audio has entered into an agreement to acquire iRadio, a youth music station which broadcasts in the West, North West, North East & Midlands regions of Ireland.
16 Aug 2023
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Ella Sagar
ITV's deputy managing director for commercial sales shares what he wanted to be as a child and his most challenging recent brief.
15 Aug 2023
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Ella Sagar
ITV's airtime for equity fund, ITV AdVentures Invest, has agreed to provide up to £5m in ad inventory across ITV's channels in return for a minority equity stake in the pain relief brand.
15 Aug 2023
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Jack Benjamin
Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.
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