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Results categorised as News
29 Nov 2023
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Ella Sagar
Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?
29 Nov 2023
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Ella Sagar
UKTV will launch a "masterbrand" to bring together its free-to-air channels and free streaming service.
29 Nov 2023
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Ella Sagar
Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found.
29 Nov 2023
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Ella Sagar
GB News' commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.
29 Nov 2023
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Jack Benjamin
Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.
29 Nov 2023
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Ella Sagar
Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising
27 Nov 2023
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Jack Benjamin
Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.
27 Nov 2023
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Ella Sagar
The Attention Council's CEO Andy Brown's recent column on attention prompted several responses from media research leaders.
27 Nov 2023
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The Media Leader Staff
Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV's resilience, trust in media, and why attention research has rekindled his passion for media.
24 Nov 2023
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Ella Sagar
Podcasts have more than doubled weekly reach in the UK since 2017, while on-demand music has dipped slightly year-on-year.
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