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04 Sep 2023
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The Media Leader Staff
Jack Benjamin and Ella Sagar record this episode on the first day back at school, or work, for many after a summer break, with their analysis on the industry’s biggest stories.
04 Sep 2023
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Ella Sagar
Radiocentre, the industry body for commercial radio, has created a free online tool for insight-based planning connected to consumer need-states.
01 Sep 2023
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Jack Benjamin
Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.
01 Sep 2023
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Jack Benjamin
Analysis: Nadhim Zahawi's reported bid would add to the growing group of Tory MPs moving into leadership positions in the media during their public service.
01 Sep 2023
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Ella Sagar
Gymbox's brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.
31 Aug 2023
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Ella Sagar
Retail media was forecast to boom this year. So how's it going?
31 Aug 2023
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Jack Benjamin
The Media Leader Podcast: Lucy Rissik and Nina Mackie discuss what advertisers need to know about gamers, and why there are opportunities aplenty to reach new audiences—so long as you're careful with your creative.
31 Aug 2023
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Jack Benjamin
Hollywood has often featured ad executive characters as Lotharios who are high-strung, over-worked, and predominantly male. Has the industry changed?
31 Aug 2023
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Omar Oakes
Footwear giant Dr Martens has appointed Havas Entertainment to help it accelerate an international expansion and while using media to communicate the brand's purpose as well as drive sales.
30 Aug 2023
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Ella Sagar
Spotify is ramping up efforts to get more ad revenue from small and medium-sized businesses.
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