SEARCH
Results categorised as News
12 Dec 2023
|
Omar Oakes
Brand Advance Group, the diversity media network, is launching FAST channels on connected TV devices in Europe and Latin America next year.
12 Dec 2023
|
Omar Oakes
Spotify and Warner Bros. Discovery have entered into a new podcast distribution and monetisation partnership.
12 Dec 2023
|
Jack Benjamin
While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
12 Dec 2023
|
Ella Sagar
What were the top innovations and debates in out-of-home this year?
11 Dec 2023
|
Omar Oakes
Channel 4 intends to launch solus takeovers and 'lite' ads next year that feature within shorter ad breaks on its video-on-demand service.
11 Dec 2023
|
Ella Sagar
ITV's director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.
11 Dec 2023
|
Jack Benjamin
Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities and risks of developing and employing AI influencers.
08 Dec 2023
|
Ella Sagar
Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being 'a national champion' and going after digital spend.
08 Dec 2023
|
The Media Leader Staff
Editor-in-chief Omar Oakes breaks down takeaways from The Future of TV Advertising Global event alongside reporters Ella Sagar and Jack Benjamin.
07 Dec 2023
|
Omar Oakes
Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer