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Results categorised as News
08 Sep 2023
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Steve Scaffardi
The "Wales To The World" campaign by Cymru Wales proved to be the big winner last night at the World Media Awards as they scooped the Grand Prix. Elsewhere, WMG CEO Belinda Barker stressed the importance of journalism.
07 Sep 2023
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Ella Sagar
Channel 4 has awarded £100k in airtime to five black-owned businesses, plus production of a TV ad and six months of tailored marketing and business support with Lloyds Bank and DOES.
07 Sep 2023
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Jack Benjamin
Pandemic-era social media darling Clubhouse is betting a shift to DMs will rescue the company from user decline. They aren't alone, as other platforms are turning their focus towards messaging as a key way to retain engagement.
07 Sep 2023
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Jack Benjamin
Kantar's Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar's Media Reactions 2023 report.
06 Sep 2023
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Ella Sagar
More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as "a key barrier" to further investment.
06 Sep 2023
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Ella Sagar
Global's commercial agency director shares the biggest turning point in her career and what she would do if she took a year off work.
06 Sep 2023
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Ella Sagar
Barb, the industry's TV audience measurement body, will take over governance responsibility for CFlight in January 2024.
06 Sep 2023
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Jack Benjamin
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
05 Sep 2023
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Ella Sagar
Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.
05 Sep 2023
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The Media Leader Staff
The Adwanted Media Research Awards 2024, previously known as the Mediatel Media Research Awards, are officially open for entries this week.
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