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Results categorised as News
05 Jan 2024
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The Media Leader Staff
Guests on The Media Leader Podcast have been asked what makes them passionate about working in this industry. Their responses are as varied as they are illuminating.
05 Jan 2024
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Ella Sagar
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
04 Jan 2024
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The Media Leader Staff
Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.
04 Jan 2024
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Anne Tucker
It has been a bumper year and the judges commented on the extremely high quality of the submissions.
03 Jan 2024
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Maria Iu
MediaSense's Ryan Kangisser on how media agencies and advertisers can better work together.
03 Jan 2024
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Omar Oakes
Channel 5 has secured its biggest-ever sponsorship deal after sleep-tech brand Simba renewed its 2023 deal.
02 Jan 2024
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Ella Sagar
Analysis: Any merger would "not be of equals", critics say – but what would be the benefits?
02 Jan 2024
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Jack Benjamin
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
02 Jan 2024
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John Moulding
Partner content: Streaming app and UX developer TeraVolt believes broadcasters can avoid ‘giving away’ revenue and data to social media in their quest to reach and engage Gen Z and Gen Alpha.
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