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Results categorised as News
26 Sep 2023
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Ella Sagar
Smart speaker listening and commercial radio's record revenues, share and audiences were all topics of the Radiocentre Tuning In conference.
26 Sep 2023
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Ella Sagar
Radiocentre, the industry body for commercial radio, has released new research with System1 on the emotional impact and effectiveness of audio advertising.
26 Sep 2023
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Omar Oakes
We are entering the age of “reaggregation” of media data in the coming years, a Sky Media event has heard, with online media companies able to “mark their own homework without validating at all”.
26 Sep 2023
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Jack Benjamin
The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.
25 Sep 2023
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Ella Sagar
Eight media and advertising professionals have launched a collective, Join Our Table, to improve the equity and visibility of Black women in advertising and media.
25 Sep 2023
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Jack Benjamin
In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta's waning interest in promoting news on the platform. But do publishers have any leverage on this issue?
25 Sep 2023
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Ella Sagar
Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.
25 Sep 2023
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Jack Benjamin
Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker's findings.
25 Sep 2023
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Ella Sagar
Living circumstances might be "more likely" to indicate purchase preferences than age demographics, new research has found.
21 Sep 2023
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Ella Sagar
Media strategists need to plan for distraction and use visual and auditory attention together.
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