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Results categorised as News
12 Oct 2023
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Omar Oakes
The Guardian will enlist "senior journalists and editors" to become more involved in commercial operations with the launch of a new "UK council" for advertising agencies.
11 Oct 2023
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Ella Sagar
Vivendi chairman and CEO told delegates at The Future of Media about the importance of media companies thinking global, growth acquisition strategies and the decision to work with Shell.
11 Oct 2023
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The Media Leader Staff
Kevin Allocca tells editor-in-chief Omar Oakes why being 'viral' is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube's strategy.
11 Oct 2023
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Ella Sagar
BBC Studios' vice-president of digital commercial shares his bravest moment (involving a squirrel), and why selling media has got harder while buying media has got easier.
10 Oct 2023
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Jack Benjamin
Analysis: Social media sites' changes have had a significant negative effect on all publishers relying on digital advertising revenue.
10 Oct 2023
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Omar Oakes
Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.
10 Oct 2023
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Jack Benjamin
At a Labour Party conference panel, publishers, lawmakers, and policy researchers agreed that Government must do more to regulate AI, lest it risk the state of global democracy.
10 Oct 2023
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Jack Benjamin
Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one's most likely to pay a subscription fee.
10 Oct 2023
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Ella Sagar
In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.
10 Oct 2023
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Ella Sagar
Industry mental wellbeing Nabs has opened enrolment for its Fast Forward programme for junior and mid-level talent.
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