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Results categorised as News
29 Jan 2024
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Maria Iu
Headcount will reduce by 18% as the broadcaster plans to leave Horseferry Road HQ as part of new five-year strategy.
29 Jan 2024
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Ella Sagar
Lauren Ogúndèkó is on a mission to "debunk" myths about AI in media this year.
29 Jan 2024
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Ella Sagar
EssenceMediacom's joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what "signal strength" means and why it is more enduring than other measures that media planners use.
27 Jan 2024
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Ella Sagar
The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.
26 Jan 2024
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Ella Sagar
The UK business surpassed 2019 revenue levels, with a record Q4 for the company.
26 Jan 2024
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Ella Sagar
In its results, Publicis reported that both full-year and Q4 growth exceeded expectations.
26 Jan 2024
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Omar Oakes
The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more "noisy" conversation around AI and clients worried about being left behind amid advances in tech and measurement.
26 Jan 2024
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Jack Benjamin
Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at "authenticity"?
26 Jan 2024
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Ella Sagar
Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research.
25 Jan 2024
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Omar Oakes
Kara Osborne also cites "trust and belonging" as key issues.
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