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Results categorised as News
07 Nov 2023
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Ella Sagar
A new software update to Apple's iPhone software update could boost measurement across the podcast industry, the CEO of global podcast publisher Acast discussed during its quarterly earnings call.
07 Nov 2023
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Jack Benjamin
Barb CEO Justin Sampson spoke at The Future of Media last month about a wide-range of topics, from streamers getting more involved in Barb to whether the industry should be optimistic about Origin.
07 Nov 2023
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Ella Sagar
The UK exported £15.6bn in advertising and market research services in 2022 — a 15.5% year-on-year increase.
06 Nov 2023
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Jack Benjamin
At last month's Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.
06 Nov 2023
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Ella Sagar
The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling "lack of creativity" and "unease" around the sector. The CMO tells us why.
03 Nov 2023
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Jack Benjamin
'Taylor Swift: The Eras Tour (Concert)' had the second-biggest box office in the UK last month on its way to becoming the highest-grossing concert film of all time.
03 Nov 2023
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Ella Sagar
Analysis: While Sky's tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a "stronger understanding" of the impact of media spend across the entire funnel.
02 Nov 2023
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Jack Benjamin
TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed 'outcome-based measurement' to replace attribution.
02 Nov 2023
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Jack Benjamin
A relative lack of sensitivity to significant price increases over the past year is evidence of marketing's effectiveness for businesses, argued Ian Whittaker at last month's Future of Media conference.
02 Nov 2023
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Omar Oakes
Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.
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