SEARCH
Results categorised as News
13 Nov 2023
|
Ella Sagar
UK TV exports in 2022-2023 have reached their highest level, increasing 22% on the previous year, but this could be an "exceptional year" because of global macroeconomic conditions and rising costs.
10 Nov 2023
|
Ella Sagar
Warner Bros. Discovery and Disney's latest earnings calls both emphasised cost-cutting measures and moving to streaming profitability in 2024.
10 Nov 2023
|
Jack Benjamin
ITV’s Measurement and Modelling senior manager Neil Charles and ViewersLogic co-founder and CEO Ronny Golan explain the faults in media measurement today, and how a longer-term view can be accomplished.
09 Nov 2023
|
Jack Benjamin
Jack Benjamin is joined by Ella Sagar and Cass Naylor to discuss fears of AI's ability to spread disinformation, Journalism Matters week takeaways, and the strength of the ad market as we approach the holiday season.
09 Nov 2023
|
The Media Leader Staff
Partner content: Nick Pinks, the CEO of addressable advertising company Covatic, sees the deprecation of cookies not as a challenge, but as an opportunity for advertisers to reconsider their digital aims.
09 Nov 2023
|
Jack Benjamin
Newsworks and the PPA are looking to introduce an "enhanced measurement solution," but according to the IPA research director the decision to do so comes more from publishers than from buy-side demand.
09 Nov 2023
|
Ella Sagar
The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.
09 Nov 2023
|
Ella Sagar
Advertisers are forecast to spend 4.8% more than last year's record £9bn during Q4 2023, according to new AA/WARC data.
08 Nov 2023
|
Ella Sagar
The FT's global advertising director for B2C and investment shares what his fundraising crusade has been this year and the biggest turning point in his career.
08 Nov 2023
|
The Media Leader Staff
Partner content: In another year of exceptional work from across the advertising industry, the Newsworks Awards 2023 attracted stellar entries from agencies including Carat UK, EssenceMediacom, Hearts & Science, the7stars, iProspect, OMD UK and Spark Foundry.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer