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Results categorised as News
12 Dec 2023
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Ella Sagar
What were the top innovations and debates in out-of-home this year?
11 Dec 2023
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Omar Oakes
Channel 4 intends to launch solus takeovers and 'lite' ads next year that feature within shorter ad breaks on its video-on-demand service.
11 Dec 2023
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Ella Sagar
ITV's director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.
11 Dec 2023
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Jack Benjamin
Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities and risks of developing and employing AI influencers.
08 Dec 2023
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Ella Sagar
Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being 'a national champion' and going after digital spend.
08 Dec 2023
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The Media Leader Staff
Editor-in-chief Omar Oakes breaks down takeaways from The Future of TV Advertising Global event alongside reporters Ella Sagar and Jack Benjamin.
07 Dec 2023
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Omar Oakes
Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.
07 Dec 2023
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Jack Benjamin
Disney's president of global advertising Rita Ferro reflected on Disney+ one year on and discussed how she expects the streaming market to consolidate and why linear remains important.
06 Dec 2023
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Jack Benjamin
ITV has not received any complaints from sponsors or advertisers over inviting Nigel Farage onto the latest season of I'm A Celebrity... Get Me Out of Here!
06 Dec 2023
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Omar Oakes
ITV has restructured its audience analytics and data science into a single team led by Neil Mortensen, who has been appointed director of a new ITV Insights Group.
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