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Results categorised as News
20 Mar 2024
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Jack Benjamin
MTM research also found that churn rates remain a concern, with users reporting "content fatigue".
19 Mar 2024
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Jack Benjamin
UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.
18 Mar 2024
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Jack Benjamin
Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
18 Mar 2024
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The Media Leader Staff
In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week's Connected TV World Summit in London.
18 Mar 2024
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Omar Oakes
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
15 Mar 2024
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The Media Leader Staff
Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.
15 Mar 2024
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Jack Benjamin
Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.
14 Mar 2024
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The Media Leader Staff
The AI company already has agreements with Axel Springer and AP.
14 Mar 2024
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Jack Benjamin
Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
14 Mar 2024
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Ella Sagar
The insurance provider launched "the most disastrous campaign ever" with the help of special builds.
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