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Results categorised as News
22 Mar 2024
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Jack Benjamin
Consumers who saw or heard the regulator's latest awareness campaign were more than twice as likely to trust the ad industry, according to new research.
21 Mar 2024
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Jack Benjamin
The video offering is designed to better help advertisers engage with MailOnline's vertical video audiences across its website, app and social media accounts.
21 Mar 2024
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Jack Benjamin
The division incorporates a "fully blended" editorial and commercial team that will look to serve multimedia content both to audiences and advertising partners.
21 Mar 2024
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Jack Benjamin
The7stars planned the campaign around the younger demographic's interest in physical media through OOH activations, but sought to maximise reach via social media.
21 Mar 2024
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Maria Iu
Westfield 3D execution runs alongside OOH activity across London and major shopping centres.
21 Mar 2024
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The Media Leader Staff
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
20 Mar 2024
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Jack Benjamin
Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.
20 Mar 2024
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Omar Oakes
The broadcaster's new investment initiative aims to find new revenue from non-traditional business founders who have been "overlooked" by the venture capital funding ecosystem.
20 Mar 2024
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Jack Benjamin
The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.
20 Mar 2024
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Ella Sagar
Sky Media's client and marketing chief shares her dream Glastonbury line-up and what's coming up in conversations with clients.
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