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Results categorised as News
09 Jan 2024
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Ella Sagar
Second-screening is 'consistently beneficial' to TV ad response rates, ViewersLogic research has found.
09 Jan 2024
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Jack Benjamin
Analysis: New figures from the Reuters Institute show the extent to which Facebook and Twitter's deprecation of support for news publishers is impacting their ability to reach audiences.
09 Jan 2024
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Ella Sagar
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
09 Jan 2024
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The Media Leader Staff
Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.
08 Jan 2024
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Jack Benjamin
The broadcaster, highly exposed to a declining linear ad market, is seeking to become 'leaner' and shift resources in pursuit of digital growth.
05 Jan 2024
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Jack Benjamin
Box office revenue eclipsed a key milestone in cinema's post-Covid recovery, but remains behind pre-pandemic levels.
05 Jan 2024
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Jack Benjamin
Advertisers are leaving Twitter and taking their money elsewhere, including to rivals such as Instagram, Facebook, LinkedIn and TikTok.
05 Jan 2024
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The Media Leader Staff
Guests on The Media Leader Podcast have been asked what makes them passionate about working in this industry. Their responses are as varied as they are illuminating.
05 Jan 2024
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Ella Sagar
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
04 Jan 2024
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The Media Leader Staff
Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.
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