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Results categorised as News
25 Jan 2024
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Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
24 Jan 2024
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Jack Benjamin
The move continues the digital-first media agency's acquisition spree in recent years and expands its APAC footprint.
24 Jan 2024
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Omar Oakes
Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.
24 Jan 2024
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Jack Benjamin
Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.
24 Jan 2024
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Jack Benjamin
Jolt Digital founder and CEO Sebastien Lepez discusses a new initiative to turn job cuts into a positive opportunity for skilled media workers.
24 Jan 2024
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Omar Oakes
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos' sales chief for audience measurement.
23 Jan 2024
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Omar Oakes
TikTok wants to be known as a "full-funnel" solution that provides brands with more than just performance advertising based on last-click attribution.
23 Jan 2024
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Jack Benjamin
While the news industry faces many challenges, the biggest threat is advertisers' lack of support, says Jamie Credland.
23 Jan 2024
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Ella Sagar
The media owner has appointed Christopher Samsinger as Germany CEO.
22 Jan 2024
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The Media Leader Staff
Reddit’s North America senior managing director joins Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.
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Consumer
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