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Results categorised as News
15 Apr 2024
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Ella Sagar
The collective has partnered with the Diversity Standards Collective for the research.
12 Apr 2024
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Ella Sagar
The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
12 Apr 2024
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Jack Benjamin
While humans are still outperforming generative AI in sonic branding, it is "already not far behind".
12 Apr 2024
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Ella Sagar
The UK online audience measurement body has hired Sarah Miller.
12 Apr 2024
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The Media Leader Staff
As Snap looks to become a destination for news consumption, it is investing in "shoulder content" around major cultural moments this year.
12 Apr 2024
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Maria Iu
Co-founder of Wonderhood and former Channel 4 CEO will discuss creative decision-making and more next week.
11 Apr 2024
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Jack Benjamin
In the second of a two-part feature examining publisher strategies with direct messaging, Subtext's co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.
11 Apr 2024
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Ella Sagar
Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.
11 Apr 2024
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Ella Sagar
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on "bold originality" and "meaningful connection".
11 Apr 2024
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Jack Benjamin
Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the 'Forbesgate' scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.
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