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Results categorised as News
30 Sep 2025
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Ellie Hammonds
Channel 4's latest Mirror on the Industry report reveals the importance of DEI representation, not just from an ethical standpoint but for the commercial value it holds.
30 Sep 2025
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Jack Benjamin
Measuring the effectiveness of advertising on YouTube lacks local context and is opaque without third-party measurement, Barb argued on a briefing call Tuesday. Its head of insights shared how YouTube data over-indexes dramatically towards young, heavy users on TV sets in the UK.
30 Sep 2025
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Maria Iu
Three industry leaders pitched their ideas to nurture talent away from London at The Future of Media Manchester.
30 Sep 2025
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Ellie Hammonds
To celebrate International Podcast Day, The Media Leader team picked their episodes from our podcast. Now's your chance to catch up if you missed any of these.
30 Sep 2025
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Jack Benjamin
Stacy DeRiso discusses what sets her agency apart from competitors and how she's leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.
29 Sep 2025
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Jack Benjamin
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report's authors unpack why and what can be done to improve media effectiveness.
26 Sep 2025
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Ellie Hammonds
The Advertising Association highlighted the important role the ad industry has in driving economic growth and how this intersects with the government's political promises.
26 Sep 2025
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Jack Benjamin
The "no ads option" will cost £2.99 per month on desktop or £3.99 per month on iOS and Android. Users with multiple accounts will be forced to pay more and organic sponsored content will be unaffected.
25 Sep 2025
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Ellie Hammonds
During a Future of Media Manchester panel, senior leaders discussed how geography is irrelevant.
25 Sep 2025
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Tom Salmon
Agencies in the north are dynamic, specialist and thriving, but there's an investment gap compared with their London counterparts. This presents a huge opportunity.
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