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Results categorised as News
26 Apr 2024
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Ella Sagar
The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.
25 Apr 2024
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Jack Benjamin
While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.
25 Apr 2024
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Jack Benjamin
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
25 Apr 2024
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Ella Sagar
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what's next for audio measurement.
25 Apr 2024
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Ella Sagar
Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.
25 Apr 2024
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Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
25 Apr 2024
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Ella Sagar
Kantar's study found 19.9m British households have at least one paid video streaming service — "virtually flat" on the previous quarter.
24 Apr 2024
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Omar Oakes
There is just one day left to enter The Media Leader's only awards scheme.
24 Apr 2024
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Omar Oakes
Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.
24 Apr 2024
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Ella Sagar
Bauer Media's group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
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TV
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Consumer
- IAB launches measurement advisory board in push for measurement solutions
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- IAB launches measurement advisory board in push for measurement solutions
- The Brief - Wednesday 10 December - EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
- The measurement debate TV really needs to have
- Rajar Q4 2025: Commercial audience share declines slightly
- Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
- The brief - Wednesday 17 December - Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
- Ad funding for BBC services would be 'bad for everyone', Radiocentre says in response to Charter Review
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
