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Results categorised as News
19 Feb 2024
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Maria Iu
The brand is targeting specific audiences in north-west Barb region.
16 Feb 2024
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Ella Sagar
As part of a multi-year strategic partnership, The Independent will assume all editorial and commercial control of BuzzFeed's UK brands.
16 Feb 2024
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The Media Leader Staff
The delay to streaming shows cinema's power in getting that "big push" for a film, according to Pearl & Dean's operations chief.
16 Feb 2024
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Ella Sagar
Liz Landy, Ipsos' global head of audience measurement, will leave the company at the end of February, The Media Leader has learned.
16 Feb 2024
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Ella Sagar
Is it a loose and inaccurate metric or one of the most important we need to be watching?
15 Feb 2024
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Ella Sagar
Spend from luxury brands has increased across outdoor media owners in 2023.
15 Feb 2024
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Jack Benjamin
TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.
14 Feb 2024
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Ella Sagar
The entertainment company's commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.
14 Feb 2024
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Ella Sagar
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
12 Feb 2024
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Ella Sagar
The sales house has released a whitepaper to break down "effectiveness barriers" between advertisers and cinema.
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