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Results categorised as News
02 May 2024
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Jack Benjamin
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video's The World Cook to get the message across.
02 May 2024
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Jack Benjamin
The Daily Mail's commercial arm announced strategy to target the 13m gamers in its extant audience for new content.
01 May 2024
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Ella Sagar
The majority of radio advertising's effect on performance campaigns is missed in typical short-term attribution models, Radiocentre research has found.
01 May 2024
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Ella Sagar
Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.
01 May 2024
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Jack Benjamin
Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.
01 May 2024
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Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
01 May 2024
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Ella Sagar
The publisher ad platform's head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.
30 Apr 2024
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Ella Sagar
Current marketing mix modelling misses out on OOH's true return on investment because it does not include granular enough location data, new research has found.
30 Apr 2024
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Jack Benjamin
Waterson has served as interim editor-in-chief since February.
30 Apr 2024
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Jack Benjamin
During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.
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