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Results categorised as News
14 May 2024
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Jack Benjamin
In the face of a potential US ban, TikTok's UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.
14 May 2024
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Omar Oakes
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
14 May 2024
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Jack Benjamin
Kantar's 'Blueprint for Brands' offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.
14 May 2024
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Ella Sagar
The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.
13 May 2024
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Jack Benjamin
The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.
13 May 2024
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Jack Benjamin
Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.
13 May 2024
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Ella Sagar
A coalition of media businesses has penned an open letter highlighting the "disastrous impact" the BBC's plan to take on advertising would have on the sector.
13 May 2024
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Ella Sagar
These organisations have been given the IPA People First badge of honour for demonstrating commitment to their employees' mental health and wellbeing.
10 May 2024
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Ella Sagar
The Bauer Media Audio UK CEO's priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.
10 May 2024
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Jack Benjamin
The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.
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