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18 Mar 2024
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The Media Leader Staff
In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week's Connected TV World Summit in London.
18 Mar 2024
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Omar Oakes
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
15 Mar 2024
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The Media Leader Staff
Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.
15 Mar 2024
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Jack Benjamin
Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.
14 Mar 2024
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The Media Leader Staff
The AI company already has agreements with Axel Springer and AP.
14 Mar 2024
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Jack Benjamin
Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
14 Mar 2024
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Ella Sagar
The insurance provider launched "the most disastrous campaign ever" with the help of special builds.
14 Mar 2024
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Maria Iu
ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
14 Mar 2024
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Jack Benjamin
Mail Metro Media's chief revenue officer sits down with Jack Benjamin to discuss the publisher's multimedia strategy in what is a key year for politics and sport.
13 Mar 2024
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Maria Iu
The company plans to launch more channels in more genres this year.
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