SEARCH
Results categorised as News
21 Mar 2024
|
Jack Benjamin
The7stars planned the campaign around the younger demographic's interest in physical media through OOH activations, but sought to maximise reach via social media.
21 Mar 2024
|
Maria Iu
Westfield 3D execution runs alongside OOH activity across London and major shopping centres.
21 Mar 2024
|
The Media Leader Staff
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
20 Mar 2024
|
Jack Benjamin
Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.
20 Mar 2024
|
Omar Oakes
The broadcaster's new investment initiative aims to find new revenue from non-traditional business founders who have been "overlooked" by the venture capital funding ecosystem.
20 Mar 2024
|
Jack Benjamin
The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.
20 Mar 2024
|
Ella Sagar
Sky Media's client and marketing chief shares her dream Glastonbury line-up and what's coming up in conversations with clients.
20 Mar 2024
|
Jack Benjamin
MTM research also found that churn rates remain a concern, with users reporting "content fatigue".
19 Mar 2024
|
Jack Benjamin
UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.
18 Mar 2024
|
Jack Benjamin
Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer