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Results categorised as News
28 Mar 2024
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Ella Sagar
Activity will run across large- and small-format screens within two-hour drive to the theme park.
28 Mar 2024
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The Media Leader Staff
Outvertising's Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie's big speech about the BBC's commercial future and look ahead to how media and advertising will play its part in this year's UK general election.
28 Mar 2024
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Jack Benjamin
Stiga wanted to launch its new robot lawn mower in the UK, so Bountiful Cow tried to beat competitors by opting for a "brandformance" strategy all year round.
28 Mar 2024
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Jack Benjamin
Growth reflects unique consumption behaviour in different markets.
28 Mar 2024
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Ella Sagar
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
28 Mar 2024
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Omar Oakes
TV operators face a "creative tension" with global digital platforms because of their structural approaches to regional versus global ecosystems.
27 Mar 2024
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Ella Sagar
He joined as media director of video and podcast in 2023.
27 Mar 2024
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Ella Sagar
Mail Metro Media's client and planning director shares her "sliding doors moment" and why 2024 is "the year of community" for brands.
27 Mar 2024
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Jack Benjamin
BBC director-general Tim Davie set out a plan for more investment in BBC Studios as it looks to reform the licence fee.
26 Mar 2024
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Ella Sagar
Havas Media Network UK will feed into the UK cross-media measurement initiative's future product scope and involve its clients in beta trials.
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