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Results categorised as News
13 Jun 2024
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Ella Sagar
The AA and Media Smart had to take "a unique approach" to raise awareness among young people following the surprise general election date.
13 Jun 2024
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Ella Sagar
The machine-learning solution will "continuously learn and optimise delivery" and can be applied to advertisers' first-party datasets through a data clean room.
13 Jun 2024
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Jack Benjamin
Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general's global fossil-fuel ad ban proposal and more.
13 Jun 2024
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Ella Sagar
It has been 25 years since the BFI Imax was constructed and 18 years since Ocean started handling its sales contract. The Media Leader examines some key milestones.
13 Jun 2024
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Omar Oakes
Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector's leading researchers.
12 Jun 2024
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Sabrina Quagliozzi
A new Pew Research Center survey of Americans’ news habits suggests that TikTok is becoming a more prominent source of news for Americans, particularly young adults
12 Jun 2024
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Sabrina Quagliozzi
Google has announced the launch of the Google TV network, a new advertising platform designed to reach viewers on Google TV and other Android TV OS devices
12 Jun 2024
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Ella Sagar
Limited series The Turnout aims to encourage young people to vote.
12 Jun 2024
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Jack Benjamin
Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.
12 Jun 2024
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Ella Sagar
The TV network's commercial director shares her death row meal and her greatest achievement.
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