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Results categorised as News
04 Apr 2024
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Omar Oakes
Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now "front and centre" of CTV conversations, having been on the periphery just three years ago.
04 Apr 2024
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Ella Sagar
To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.
03 Apr 2024
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Ella Sagar
The newspaper's advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.
03 Apr 2024
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Jack Benjamin
Ruth Cartwright says the UK's set-up for trading TV and video is hampering Sky as it competes with global streaming giants.
03 Apr 2024
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Omar Oakes
Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.
03 Apr 2024
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Ella Sagar
Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.
02 Apr 2024
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Omar Oakes
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees' time.
02 Apr 2024
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Ella Sagar
Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.
02 Apr 2024
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Jack Benjamin
Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst.
28 Mar 2024
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Maria Iu
Excluding retentions, however, Hearts & Science reigned supreme.
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