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Results categorised as News
17 Jun 2024
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Ella Sagar & Jack Benjamin
The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.
14 Jun 2024
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Maria Iu
Research also found a continued lack of understanding of key concepts by the public.
14 Jun 2024
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Omar Oakes
Under anonymity, a roundtable of advertising and media executives discuss who's to blame for made-for-advertising sites and what can be done, if anything, to minimise them.
13 Jun 2024
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Sabrina Quagliozzi
Spotify is making a big push into the advertising space with the launch of its first-ever in-house creative agency, called Creative Lab
13 Jun 2024
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Sabrina Quagliozzi
Pinterest is upping its advertising game with the launch of Pinterest Ad Labs, a new program designed to test innovative ad formats and leverage the power of AI for personalized experiences
13 Jun 2024
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Ella Sagar
The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.
13 Jun 2024
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Ella Sagar
A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.
13 Jun 2024
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Maria Iu
The development of a US cross-media measurement solution will now be the responsibility of Aquila.
13 Jun 2024
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Sabrina Quagliozzi
Software giant Oracle announced this week that it is shutting down its advertising business, a move that comes after a steep decline in revenue
13 Jun 2024
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Jack Benjamin
A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
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