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Results categorised as News
09 Oct 2025
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Jack Benjamin
Exclusive: The broadcaster has partnered with Streamr.ai to form the basis of its new AI-driven production service, aimed at making it easier for SMEs to invest in TV.
08 Oct 2025
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Jack Benjamin
Amazon now counts 22m UK viewers on its Prime Video ad tier, the streaming giant announced at its annual upfront Wednesday. Notably, brands can also now reach 8 in 10 UK households via Amazon DSP.
08 Oct 2025
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John Moulding
Sports piracy is likely to be the third largest revenue stream for organised crime groups after drug smuggling and people trafficking, according to the Sports Rights Owners Coalition. Rights holders want governmental action to help shut down illegal streams faster.
08 Oct 2025
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Ellie Hammonds
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is TV.
08 Oct 2025
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Jack Benjamin
Marketers risk "doing less with less" as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
07 Oct 2025
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Ellie Hammonds
The Media Leader introduces the quarter-finalists of the return of Media Mind.
07 Oct 2025
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Pranjali Gaonkar
Media planning can feel like an elusive practice to those outside of agencies, so The Media Leader wanted to get a peek at what a standard day looks like. Here is what Mediahub's Pranjali Gaonkar daily diary looks like.
06 Oct 2025
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John Moulding
A 5,000-strong consumer study by MTM has revealed that Samsung smart TV home screen ads generate a 10% uplift in purchase intent among exposed viewers. The data coincides with the news that Samsung has made this non-interruptive inventory available to brands outside the content and gaming verticals for the first time.
06 Oct 2025
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Ellie Hammonds
The audio streaming giant announced its co-founder and CEO, Daniel Ek was handing over the reins, marking the end to a defining era not just for Spotify, but for the music industry as a whole.
06 Oct 2025
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The Media Leader Staff
The Media Leader's content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.
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