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Results categorised as News
24 Jun 2024
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Ella Sagar
Ads in sports podcasts are more trustworthy and attention-grabbing, research suggests.
24 Jun 2024
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Omar Oakes
The CEO of Ad Alliance is "pissed off" by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.
21 Jun 2024
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Maria Iu
Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.
21 Jun 2024
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Ella Sagar
At VML's Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.
20 Jun 2024
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Sabrina Quagliozzi
OpenAI rival Anthropic just launched Claude 3.5 Sonnet, its latest and most powerful generative AI model yet
20 Jun 2024
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Sabrina Quagliozzi
Bitwise launches Ethereum ad campaign with a twist: first national TV spot minted as an NFT
20 Jun 2024
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Sabrina Quagliozzi
Netflix is stepping out of the screen and into the real world with the announcement of Netflix House, a new immersive retail experience
20 Jun 2024
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The Media Leader Staff
DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.
20 Jun 2024
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Ella Sagar
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
20 Jun 2024
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Maria Iu
Bolloré spoke to The Media Leader after the announcement of Converged.
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