SEARCH
Results categorised as News
01 May 2024
|
Ella Sagar
Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.
01 May 2024
|
Jack Benjamin
Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.
01 May 2024
|
Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
01 May 2024
|
Ella Sagar
The publisher ad platform's head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.
30 Apr 2024
|
Ella Sagar
Current marketing mix modelling misses out on OOH's true return on investment because it does not include granular enough location data, new research has found.
30 Apr 2024
|
Jack Benjamin
Waterson has served as interim editor-in-chief since February.
30 Apr 2024
|
Jack Benjamin
During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.
30 Apr 2024
|
Ella Sagar
Spotify will utilise video content "in a bigger way" on the platform this year, but what will this look like?
30 Apr 2024
|
Maria Iu
The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.
29 Apr 2024
|
Jack Benjamin
YouTube's ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer