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Results categorised as News
05 Jul 2024
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Sabrina Quagliozzi
Hasbro's embrace of Prime Video's new ad tier has proven fruitful, with both Peppa Pig and Play-Doh campaigns generating significant gains in sales, brand awareness, and customer acquisition
05 Jul 2024
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Ella Sagar
Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.
05 Jul 2024
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The Media Leader Staff
Nominations for the third annual initiative will close on 5 September.
05 Jul 2024
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Ella Sagar
As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.
05 Jul 2024
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Ella Sagar
Lydia Amoah, CEO and founder of cultural change agency Backlight, believes the industry needs to increase cultural, society and political awareness in the current climate.
04 Jul 2024
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Ella Sagar
Streaming audiences for England's latest match spiked in extra time, new research found.
04 Jul 2024
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Maria Iu
The work utilises large-format screens at Bond Street station, with media by EssenceMediacom.
04 Jul 2024
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Omar Oakes
The consultant collective launched by Rachel Forde and Marco Bertozzi has surpassed £1m in revenue in its first year, its founders have said.
04 Jul 2024
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Ella Sagar
Advertisers are increasingly turning to pre-bid tools to avoid potentially harmful content, new research suggested.
04 Jul 2024
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Ella Sagar
The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
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