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Results categorised as News
03 May 2024
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Ella Sagar
Across the group, strong digital and programmatic growth were isolated as principal drivers.
03 May 2024
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Ella Sagar
A panel at Spotify Sparks discussed how the industry should take the fear out of discussions around DEI.
03 May 2024
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Omar Oakes
Advertisers, agencies and media owners are collectively "leaving money on the table" due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.
03 May 2024
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The Media Leader Staff
Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.
03 May 2024
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Ella Sagar
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
02 May 2024
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Jack Benjamin
The company has also promoted Sammie Eales as it looks to enrich its commercial data offering.
02 May 2024
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The Media Leader Staff
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
02 May 2024
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Jack Benjamin
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video's The World Cook to get the message across.
02 May 2024
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Jack Benjamin
The Daily Mail's commercial arm announced strategy to target the 13m gamers in its extant audience for new content.
01 May 2024
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Ella Sagar
The majority of radio advertising's effect on performance campaigns is missed in typical short-term attribution models, Radiocentre research has found.
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