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Results categorised as News
17 Sep 2009
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Sam Howroyd
Celebrity endorsement is still an effective marketing tool although consumer appetite for it is waning, according to new MEC MediaLab research.
17 Sep 2009
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Sam Howroyd
Andrew McGuinness, founding partner of Beattie McGuinness Bungay, has been named as the new chairman of the the Advertising Association.
17 Sep 2009
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Sam Howroyd
A survey from the Department of Culture Media and Sport has found that 65% of viewers support a small part of the licence fee being used to subsidise regional news on other channels.
16 Sep 2009
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Sam Howroyd
Total US broadcast television ad revenues were down 12.8% year on year in the second quarter of 2009, according to new research.
16 Sep 2009
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Sam Howroyd
Digital satellite TV service Freesat has seen sales increase 50% over the summer, hitting 600,000 in total.
16 Sep 2009
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Sam Howroyd
Channel 4 has confirmed that chief executive Andy Duncan is to step down before the end of the year.
16 Sep 2009
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Sam Howroyd
News Corp chief executive Rupert Murdoch believes US advertising markets are "much better than they were four months ago".
16 Sep 2009
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Sam Howroyd
Online social network Facebook now has 300 million users globally and has become cash flow positive, according to co-founder Mark Zuckerberg.
16 Sep 2009
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Sam Howroyd
London's Magic 105.4 is relaunching its Mystery Voices competition with PayPal as the official sponsor.
15 Sep 2009
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Sam Howroyd
Titan Outdoor is launching a network of digital six-sheets at leading shopping centres across the UK.
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