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Results categorised as News
20 Oct 2025
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Ellie Hammonds
giffgaff, MG OMD and Ecologi's "Up to Good Fund" is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.
20 Oct 2025
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Jack Benjamin
IPG Mediabrands' UK and EMEA head of research and insight joins host Jack Benjamin to discuss how consumer research is changing, both in terms of how it's practiced and what is demanded of it.
20 Oct 2025
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Jack Benjamin
200 senior industry leaders attended the Advertising: Who Cares event, which recommended wholesale changes to agency business models to help improve trust and give advertising its "swagger" back.
17 Oct 2025
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Jack Benjamin
Piers North discusses why the UK's largest news publisher is embracing subscriptions as part of a wider drive to improve what has consistently been modest digital revenues growth.
16 Oct 2025
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John Moulding
The Trade Desk launched its Ventura TV OS to help television manufacturers create a UX and content offer while also building an advertising business. In an innovative collaboration, those OEMs now have the option to default to the DirecTV user experience.
16 Oct 2025
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Ellie Hammonds
A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.
16 Oct 2025
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John Moulding
FreeWheel’s Video Marketplace Report for H1 2025 shows a notable rise in ad views within premium digital video in Europe, helped by a 31% increase on CTV devices. BVOD dominates this environment.
16 Oct 2025
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Jack Benjamin
The latest IPA Bellwether report found that a net 3.6% of businesses reported a rise in marketing budgets in Q3, but main media budgets stayed flat amid a pullback in audio and OOH.
15 Oct 2025
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Ellie Hammonds
Global's Dax ID now utilises an AI model which analyses data points and helps connect listening moments with online activity, providing a more accurate picture of an individual listener behaviour and better attribution of conversions.
15 Oct 2025
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Jack Benjamin
The ex-GroupM EMEA CEO joins PMG amid a global expansion effort.
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