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Results categorised as News
13 Jun 2024
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Sabrina Quagliozzi
Spotify is making a big push into the advertising space with the launch of its first-ever in-house creative agency, called Creative Lab
13 Jun 2024
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Sabrina Quagliozzi
Pinterest is upping its advertising game with the launch of Pinterest Ad Labs, a new program designed to test innovative ad formats and leverage the power of AI for personalized experiences
13 Jun 2024
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Ella Sagar
The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.
13 Jun 2024
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Ella Sagar
A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.
13 Jun 2024
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Maria Iu
The development of a US cross-media measurement solution will now be the responsibility of Aquila.
13 Jun 2024
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Sabrina Quagliozzi
Software giant Oracle announced this week that it is shutting down its advertising business, a move that comes after a steep decline in revenue
13 Jun 2024
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Jack Benjamin
A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
13 Jun 2024
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Ella Sagar
The AA and Media Smart had to take "a unique approach" to raise awareness among young people following the surprise general election date.
13 Jun 2024
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Ella Sagar
The machine-learning solution will "continuously learn and optimise delivery" and can be applied to advertisers' first-party datasets through a data clean room.
13 Jun 2024
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Jack Benjamin
Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general's global fossil-fuel ad ban proposal and more.
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