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Results categorised as News
05 Aug 2024
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Sabrina Quagliozzi
Roblox, the popular video-game platform, is taking its virtual world one step further by introducing a real-world ticket sales feature
05 Aug 2024
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Sabrina Quagliozzi
NBCUniversal’s coverage of the Paris Olympics continues to be a ratings bonanza, averaging 32.6 million viewers, a 77% increase over the 2021 Tokyo Olympics
05 Aug 2024
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Jack Benjamin
ECOzone for Publishers is aligned with GARM's Suitability Framework and will give publishers a view of carbon generated by activations through Ozone.
05 Aug 2024
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The Media Leader Staff
Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what's next.
02 Aug 2024
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Jack Benjamin
Box office in the UK and Ireland reached £103.3m, the highest monthly total since December 2023, but still paled in comparison to July 2023's Barbenheimer phenomenon.
02 Aug 2024
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Jack Benjamin
Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company's Q2 earnings call.
02 Aug 2024
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Ella Sagar
Since starting five years ago, brands and media companies have started to do more, but is it enough?
01 Aug 2024
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Jack Benjamin
Analysis: The social media giant is leaning in to its AI development as a way to eventually provide all-in-one ad solutions for brands.
01 Aug 2024
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Maria Iu
The merged entity will bring together 20,000 direct advertisers spanning more than 50 markets, according to the companies.
01 Aug 2024
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The Media Leader Staff
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
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