SEARCH
Results categorised as News
20 Aug 2024
|
Sabrina Quagliozzi
Streaming surged to new heights in July, capturing a record-breaking 41.4% of total TV viewing, according to Nielsen’s The Gauge™
20 Aug 2024
|
Sabrina Quagliozzi
Media executive Edgar Bronfman Jr. has submitted a $4.3 billion bid to acquire National Amusements, the controlling shareholder of Paramount
20 Aug 2024
|
Omar Oakes
Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.
20 Aug 2024
|
Maria Iu
Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?
20 Aug 2024
|
The Media Leader Staff
The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.
19 Aug 2024
|
Omar Oakes
Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers' media mix modelling or multi-touch attribution reports.
16 Aug 2024
|
Sabrina Quagliozzi
Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series "Emily in Paris" into a shoppable fashion extravaganza
16 Aug 2024
|
Omar Oakes
A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.
16 Aug 2024
|
Maria Iu
Exclusive: Goldson is setting up a business with the broadcaster as his first client.
16 Aug 2024
|
Jon Mew
GARM's closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies' crucial work and use your company's voice to make advertising better.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer