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Results categorised as News
04 Mar 2010
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Liz Jaques
Social media and catch-up TV services offer "exciting" new advertising opportunities but marketers need to get up to speed to make the most of them, according to the 'Future of Online' panel at yesterday's FT Digital Media & Broadcasting Conference 2010.
04 Mar 2010
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Sam Howroyd
Royal Mail is launching a media planning tool allowing marketers to profile audiences based on anonymous eBay purchase data.
03 Mar 2010
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Liz Jaques
Ofcom CEO Ed Richards was quick to support the BBC's new strategic review at this morning's FT Digital Media & Broadcasting Conference.
03 Mar 2010
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Sam Howroyd
FirstGroup has reappointed CBS Outdoor to manage advertising across its rail stations for the next five years.
03 Mar 2010
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The Media Leader Staff
Lego UK has renewed its Vue Kids AM cinema sponsorship in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.
03 Mar 2010
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Sam Howroyd
US ad spending declined 9% in 2009, according to new figures from The Nielsen Company.
03 Mar 2010
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Sam Howroyd
ITV has reported pre-tax profit of £25 million for 2009, a big improvement on the £2.7 billion loss in 2008.
02 Mar 2010
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Derek Jones
Yahoo's UK and Ireland MD, Mark Rabe, told delegates at the FT Digital Media & Broadcasting Conference today that we are only "in the first or second inning of personalisation" currently.
02 Mar 2010
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Sam Howroyd
"The BBC will not retreat into an analogue past", the Corporation's director general Mark Thompson told delegates at today's Financial Times Digital Media and Broadcasting Conference.
02 Mar 2010
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Derek Jones
Speaking at today's FT Digital Media & Broadcasting Conference WPP's CEO Sir Martin Sorrell said that clients were "missing a trick" by not investing more of their marketing budget in digital, but "the pace of change is so fast it makes it difficult."
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