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Results categorised as News
12 Sep 2024
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Jack Benjamin
Ahead of the inaugural Future of Media Manchester event, industry leaders share why brands should look to the north when considering agencies and strategies.
12 Sep 2024
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Omar Oakes
The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
11 Sep 2024
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Sabrina Quagliozzi
Attorneys General from 42 states have united to demand that social media platforms implement warning labels to protect children
11 Sep 2024
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Sabrina Quagliozzi
Comedy legend Will Ferrell is starring in PayPal's largest-ever U.S. ad campaign
11 Sep 2024
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Sabrina Quagliozzi
The VMAs is introducing "live shopping" for the first time, thanks to a partnership between Paramount Global and Shopsense AI. Viewers will be able to instantly shop the outfits they see on screen
11 Sep 2024
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Sabrina Quagliozzi
The Campbell Soup Company is rebranding as The Campbell's Company
11 Sep 2024
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Maria Iu
A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.
11 Sep 2024
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Sabrina Quagliozzi
Veteran media journalist Peter Kafka is relaunching his popular podcast, "Recode Media," under the new name "Channels," in partnership with Vox Media
11 Sep 2024
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Jack Benjamin
According to an IPA report, this suggests the impact of SVOD is 'less significant than previously imagined'.
10 Sep 2024
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Sabrina Quagliozzi
The ongoing dispute between Disney and DirecTV has left millions of viewers without access to “Monday Night Football” game on ESPN, the presidential debate tonight is now at risk
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