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Results categorised as News
23 Mar 2011
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Liz Jaques
BBC One's Silk attracted more than 4.9 million viewers last night to claim the 9pm to 10pm peak-hour ratings.
22 Mar 2011
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Liz Jaques
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
22 Mar 2011
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Liz Jaques
Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.
22 Mar 2011
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Liz Jaques
Agencies are interested in mobile but there is still limited understanding and expertise around mobile advertising, was the general view at MediaTel Group's Come on Mobile... Stand Up and Deliver! event last week.
22 Mar 2011
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Liz Jaques
Mobile operators are in a unique position, having a direct relationship with customers and in turn, a wealth of information about them, but are they using it to their advantage?
22 Mar 2011
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Liz Jaques
Mobile is expected to play an important role in the way people manage their money in the future, according to the panel at MediaTel Group's Come on Mobile... Stand Up and Deliver! event last week.
22 Mar 2011
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Liz Jaques
Speaking at MediaTel Group's Come on Mobile... Stand Up and Deliver! event on Friday, David Fieldhouse, owner and strategy director at Lucidity Mobile, said the heat is coming out of the app market now, after an initial gold rush.
22 Mar 2011
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Liz Jaques
Facebook is happy to leave innovation to Apple, according to Facebook's head of mobile partnerships EMEA Fergal Walker.
22 Mar 2011
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Liz Jaques
Mobile customers will pay for "what they see value in", which means a shift towards customers paying more for using more bandwidth, according to Facebook's head of mobile partnerships EMEA Fergal Walker.
22 Mar 2011
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Liz Jaques
Ofcom has announced plans for the largest ever single auction of mobile phone spectrum in 2012 with the aim of enabling high-speed internet connectivity around the UK.
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