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Results categorised as News
16 Sep 2024
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Omar Oakes
The broadcaster's commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.
13 Sep 2024
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Jack Benjamin
The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.
13 Sep 2024
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Jack Benjamin
A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.
12 Sep 2024
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Sabrina Quagliozzi
Humanz, a marketing platform for content creators and brands, has entered the U.S. market, bringing a fresh approach to influencer marketing
12 Sep 2024
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Sabrina Quagliozzi
Warner Bros. Discovery and Charter Communications have inked a multi-year distribution deal that includes Max and Discovery+ tiers for Charter subscribers
12 Sep 2024
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Sabrina Quagliozzi
A high-stakes legal battle is set to unfold behind closed doors on Monday, as Rupert Murdoch seeks to solidify his eldest son Lachlan's control over his vast media empire
12 Sep 2024
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Sabrina Quagliozzi
Google unveiled "Audio Overview," a feature that transforms your research materials into a Podcast powered by AI
12 Sep 2024
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Jack Benjamin
The platform has lost over $5bn in brand value since Elon Musk's purchase and rebrand.
12 Sep 2024
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Omar Oakes
The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.
12 Sep 2024
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Jack Benjamin
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.
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