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22 Aug 2011
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Anne Tucker
The argument as to whether cord cutting is becoming a threat to pay tv providers took a new twist when new research has contradicted the current view of cable companies, saying that it is a significant issue.
22 Aug 2011
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Liz Jaques
Keller Fay plans to launch its TalkTrack® word of mouth measurement programme on an ongoing basis in the UK. Initial clients include Carat, Omnicom Media Group (OMD and PHD) and ESPN.
22 Aug 2011
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Liz Jaques
2011's X Factor series started on a high on Saturday night with a peak audience of 10.2 million viewers.
22 Aug 2011
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Liz Jaques
Jeremy Hunt has been championing local TV on BBC radio, saying there will not be a shortage of content to fill airtime.
18 Aug 2011
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Anne Tucker
Rovi Corporation has announced that it is collaborating with Ford Motor Company on a comprehensive digital TV advertising program across the Rovi Advertising Network in the US, its third and fourth to date.
18 Aug 2011
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Liz Jaques
In response to today's ABC release the PPA says the figures "demonstrate the continued strength of magazines in a rapidly evolving market and underline their unique ability to create a real emotional connection with audiences".
18 Aug 2011
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Anne Tucker
In our latest research focus article, TGI's Ashley Underwood looks at the forthcoming Rugby World Cup and what makes the keenest rugby fans so valuable and the effectiveness of sponsorship around the event.
17 Aug 2011
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Liz Jaques
Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
17 Aug 2011
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Anne Tucker
Rural areas across England and Scotland have been allocated over £360 million to improve their broadband connections.
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