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Results categorised as News
26 Sep 2024
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Jack Benjamin
A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.
26 Sep 2024
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Jack Benjamin
Snapchat's 'Less Social Media, More Snapchat' campaign was designed to target people who don't already use the platform through OOH activations.
26 Sep 2024
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Maria Iu
Madison and Wall has made the analysis based on company results and GroupM figures.
26 Sep 2024
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The Media Leader Staff
Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba's world-first cross-media measurement tool.
25 Sep 2024
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Omar Oakes
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today's media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
25 Sep 2024
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Maria Iu
Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.
24 Sep 2024
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Jack Benjamin
It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.
24 Sep 2024
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Jack Benjamin
Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.
24 Sep 2024
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Jack Benjamin
Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb's TV audience data.
23 Sep 2024
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Steve Scaffardi
The Future 100 Club Class of 2024 has been revealed as we spotlight the wave of media trailblazers for the third year.
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