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Results categorised as News
16 Jun 2011
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Liz Jaques
Decipher's Nigel Walley and Samsung's Dan Saunders talk connected TV; the BBC; and strategy.
16 Jun 2011
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Liz Jaques
ITV has applied for consent to broadcast exclusive live coverage of the Rugby World Cup Finals Tournament 2011.
16 Jun 2011
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Alice Dunn
Ahead of Wimbledon next week, Alice Dunn, marketing executive at Kantar Media, looks at the coupling between tennis-followers and potential 3D consumers...
16 Jun 2011
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Liz Jaques
MAGNAGLOBAL forecast that global media ad revenue will grow +5.2% to total USD $428.4 billion on a constant currency basis, while US spend will generate $173.1 billion dollars of advertising revenues in 2011.
15 Jun 2011
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Liz Jaques
With so many terms flying around the mobile advertising space - NFC, QR Codes, AR - Simon Andrews, chair and founder of Addictive!, closed MediaTel's fourth Media Playground conference by asking "what will be the most important thing in mobile in the next 12 months?"
15 Jun 2011
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Liz Jaques
"M-commerce is the next revolution in the mobile market... once we see that happening, the mobile market will pick up," according to Will King, head of product development at Unanimis.
15 Jun 2011
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Liz Jaques
What is the value of a social media fan? According to Deloitte, worldwide social media users will reach around one billion in 2011, with average revenue per user (APRU) of $4*.
14 Jun 2011
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Liz Jaques
"Advertisers are being woefully let down by EPG offerings," says Oli Newton, head of emerging platforms at Starcom Mediavest Group.
13 Jun 2011
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Liz Jaques
Nigel Walley, CEO, Decipher, said this year will see the connected TV market "sky-rocket".
13 Jun 2011
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Derek Jones
Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.
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