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Results categorised as News
13 Oct 2011
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q3 ending a three-quarter period of decline, as companies increased expenditure to promote new products and maintain market share amid strong competitive pressure.
12 Oct 2011
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David Brennan
What was always seen as TV's greatest weakness - its passive audience - is actually its greatest strength. It's a fact of life that the predominant mindset when we are watching TV is "entertain me... but don't make it too hard!"
11 Oct 2011
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Liz Jaques
MAGNAGLOBAL has released its updated US media owners advertising revenue forecast, which remains unchanged for this year at 1.6% growth, including the impact of political and Olympics advertising. The company expects media suppliers to generate $173.5 billion of advertising revenues in 2011.
11 Oct 2011
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Jim Marshall
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences...
10 Oct 2011
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Liz Jaques
Netflix has decided to shelf the idea of splitting the video service into two brands - Qwikster to sell DVDs and Netflix for streaming.
10 Oct 2011
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Liz Jaques
The Independent is set to launch a paywall for non-UK readers, an iPad app and cut more than 70,000 free bulk copies from its circulation in a bid to reinforce its credentials as a premium multimedia title.
10 Oct 2011
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Liz Jaques
A high of more than 5.4 million viewers tuned in to ITV1 to see England v France on Saturday morning. The game attracted over 3.6 million average viewers and a 36.2% audience share for ITV in the early-morning slot.
10 Oct 2011
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Anne Tucker
According to YouTube's blog, it has now launched its UK movie rental service.
07 Oct 2011
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Liz Jaques
The Bank of America Merrill Lynch (BoAML) expects Sky's growth to continue, despite the overall TV market slowing in this "tough consumer environment".
07 Oct 2011
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Liz Jaques
Facebook may be free, but its value has been revealed by new research from advertising agency McCann London, which shows that more than one in three (37%) British users place a value of more than £50,000 on the service.
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